Offering Eye Screening to Younger Patients: North of Tyne & Gateshead

14 Dec 2016

Young people with diabetes in the Gateshead, Newcastle, Northumberland and Tyneside area are being targeted to help them attend their annual diabetic eye screening appointment.

Eye screening is a key part of diabetes care to check for diabetic retinopathy a condition that can lead to sight loss if it's not detected early and treated. All diabetic patients in the UK aged 12 and over should have an annual screening appointment.

This latest initiative is focussing on local college and university students with diabetes to make accessing eye screening very easy. The project is utilising the local teams’ effective social media network to share these messages in the online university community. The programme will also be distributing educational leaflets and wallet size reminder cards to community groups to maximise the initiatives reach.

The local team has also arranged meetings with local influencers in universities and colleges to explain how students with diabetes studying away from home will be referred into the service to receive eye screening.

Susan Morpeth, Deputy Programme Manager of North of Tyne & Gateshead Diabetic Eye Screening said:

“It is our aim to make sure all our patients can access screening very easily. This does mean we have to take a special approach with specific groups because one size does not fit all. Which is why we are delighted to have added Facebook messenger as a communication channel, it makes talking to us easy as talking to your friends and family.”

“With all this work we are doing to connect with the universities and colleges, we are raising the profile of diabetes and eye screening in the younger community as whole which is a great by product and positive preventative step for the future.”

For more information about booking an appointment please visit www.notgdesp.info, or you can email the programme using notg.desp@nhs.net  or even call the booking team on 0333 666 0167